JENNIFER HUDSON – NEW FACE OF WEIGHT WATCHERS

Curvy beauty, actress and singer Jennifer Hudson looks fabulous recently and has just become the face of Weight Watchers. She looks healthy and had curves in all the right places. Jennifer says “I was very comfortable with myself before,” she shared. “I have a child now and I want to set a great example for him. Make better life choices, health choices, and just create a good example for him growing up.”

Ms. Hudson, 28, who won an Academy Award in 2007 for her role as the singer Effie in “Dreamgirls,” followed a Weight Watchers program for several months, tracking what she ate, intensifying her exercise routine and meeting weekly with a diet coach. The Grammy-winning singer dropped a noticeable, but undisclosed, number of pounds — a topic of celebrity gossip sites and blogs — in the months since she gave birth to her first child, a boy, last August.

Weight Watchers has long used star power in its campaigns. Sarah Ferguson, the Duchess of York, was its spokeswoman in the United States from 1997 to 2007, and the actress Jenny McCarthy did a stint last year.

Ms. Hudson’s Weight Watchers role began with a live Facebook chat, and she has started to blog about her weight loss on weightwatchers.com. The blog will include commentary on what she likes to eat, recipes and exercise tips, Ms. Callan said. Later this spring, the blog will include her experiences making a film in South Africa about Winnie Mandela, the former wife of Nelson Mandela.

The four Weight Watchers commercials were filmed at the same time, with Ms. Hudson dressed casually in pants, a striped shirt and a cardigan, in a music studio setting. The look and setting were chosen “because we wanted people to be able to see her body, with clothing that shows her new shape,” said Joyce King Thomas, chief creative officer for McCann Erickson, a unit of the Interpublic Group of Companies, which handled the campaign.

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Filed under CELEBRITY GOSSIP, ICONS, INTERVIEWS, PLUS SIZE MODELS

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